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Fabienne Fayad

Brand awareness

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How to increase brand awareness for your business

Having a brand alone isn't enough.  Running a business alone is still not enough. To persuade customers it is important to create positive ways to show the public what your brand is and its identity. And this way, you acquire your name ahead of several market players and increase your customer retention for your business both online and offline.

But it’s not invariably simple to get new customers. To ensure your brand gets complete and increased awareness and stays ahead of the competition, here are four indispensable tips:

1. Produce a brand that is identifiable

First off, a strong, consistent whole identity is important to assist and boost whole awareness and build trust both online and offline. How do you do this?

  • Streamline your emblem, colours and fonts – Consistency is vital for whole recognition.
  • Tell the story of your brand– Your audience desires to understand the folks behind the brand. You'll tell the story of the creating of the corporation in associated ‘about us’ page on your web site, otherwise you will have interaction along with customers by blogging .
  • Emphasize your brand’s core values.

2. Optimize your web site

First impressions counts! A website optimized along with your target market and search engines can facilitate and keep traffic flowing to and staying longer on your site, and becoming customers.

You can get a landing page done to keep ahead of competition and confirm it had been totally optimized for search engines and would accomplish outstanding visibility in search result pages. With this, your brand gets more awareness.

Things to look at are:

  • Design of your web site – Layout, mobile/responsive, accessibility, social share buttons, efficient emblem, colours and fonts
  • Search Engine optimization (SEO) – Optimizing your web site with the use of strong keywords, title tags, image elevation text and Meta information to boost the appearance of  your web site  and the results in search engines

3. Produce a social media presence

Social media will considerably raise your brand’s profile and permits you to talk unlimitedly to your audience. This permits you to create relationships and gain insights into what they need and what they're longing for. In increasing brand awareness with testimonials via social media, consider:

  • Platforms – perceive the area unit or platform that is best for your brand. Facebook, Twitter, LinkedIn, Pinterest, YouTube, Instagram, etc.  are all out there to decide on. Which of them you choose to use will boost your brand’s market
  • Strategy – it's very vital to figure out, however, typically you'll post, your tone of voice and what you would like to use the channels for. It ought to incorporate your brand’s core values and you must make sure that you reply to any queries or interactions from customers as shortly as you will.

5. Referrals

Word of mouth may be a powerful influencer that currently has the potential to unfold across the net at nice pace due to the recognition of on-line reviews and social media. Brands will faucet into this valuable social behaviour in an exceedingly sorts of ways that will bring about rapid increase in its awareness.

How to find a consulting contract that is for you in the long-term?

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By Claire Pret

How to obtain a consulting contract that suits your needs and your ability in the long term? Because as you know, it is difficult to grow sustainably in the performance of a contract that does not satisfy us! Indeed we all have the desire to evolve, learn and self develop ourselves when we are on a contract for only a few months…

A contract for you

If you want to quickly find a contract that corresponds to your strengths, you should take the time to know yourself and search what you really want. This may seem contradictory when one puts pressure to find work, but it is key to have a fulfilling activity consultation in the long term. To this end, one of the best advice that can be given is to listen to your heart. Thus you will start to learn more about yourself…

Know yourself

Why do we have to know ourselves well to search for the right contract?

If you like what you do, you will be happy to do it in the long term and this will reflect on your customers.

Here is an example:

  • If the idea of writing excites you and makes you feel good, then you should get a contract related to writing.
  • If, however, the simple idea of writing a sentence on paper gives you nausea, and if you hate reading, it is obvious that you will not be happy in such work.

Thus, do not take any hasty decision on the pretext of finding a contract quickly. Of course, if you have no other choice, it is desirable to take such a contract, waiting to practice the profession of your choice. However in this case, try to get it as close as possible of what you really want to do in the future.

Then make a list of things that you like and / or that you already know, look even in your personal life, because it is also possible that your "hobby" will help you to find the contract that you would really like to do in the long term.

Review your experiences and look for a contract that you really want to do

Once you have made a review and that you know exactly what you want to do, stick to it! Accept contracts totally different from your goals only temporary and only "while waiting." Instead, put your energy to practice in the new area that you are targeting and find a contract that suits your strengths and desires to progress in life.
So in summary, to get what you want in consultation and work in general: it is critical to know what you "really" want and then take the necessary actions to get there.

Go ahead and have confidence in yourself!

Entrepreneurs that make their living on internet

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It’s a dream common to just about every nascent blogger: if you blog it, the money will come. Unfortunately, this dream is often dashed on the rocks of low traffic, poor AdSense click rates, and meager affiliate commissions. The truth is that it takes a lot more than simply a well-kept blog to make a decent living online. Here are three factors that successful Internet entrepreneurs like Darren Rowse and Ramit Sethi all have in common. They:

1. Offer a Product

Successful bloggers and Internet entrepreneurs don’t rely on ad sales and commissions for their income. Instead — or often, in addition — they find out what their readers need and create a product to meet that need, and then sell it at a premium price. Such a product might be an e-book or an instructional course in something about which you have expert knowledge.

2. Give Away Free Content

In order to draw people in and get them interested in their products, successful Internet entrepreneurs provide free high-quality, informative content. This might include blog posts, podcasts or videos, or free products such as a PDF e-book. The purpose is three-fold: to draw website traffic, to prove your expertise on a subject, and to entice consumers of your free content to convert to paying customers.

3. Grow The Mailing Lists

Often, free content is used to entice visitors to sign up to a mailing list. When people sign up, they are giving you permission to contact them whenever you have a new product or service to pitch, or to recommend products for which you earn affiliate commissions. It’s a powerful tool to gather sales leads that often convert to a significant source of income. So I want to improve your chances of getting an income from your blog, start by creating a product that you will able to offer for free, then keep the conversation by offering them more free product. Then only you will be able to offer things to buy and ask them for a specific action, like to register to a course or to buy your book.

Portfolio management is a bit like gardening!

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Portfolio Management is not only about Managing Project… It is about having a vision or strategy and then selecting project accordingly, managing these projects and delivering these projects… It is exactly like gardening, don’t you think?

  1. You have a VISION about what kind of garden you want
  2. You Select the right seeds
  3. You Plant the seeds in the proper soil and provide the resources required
  4. You Monitor the garden and take action as required
  5. And Finally you Harvest

So …Is your garden producing the fruit and vegetables you are expecting it to produce?

Basically… In your Project Portfolio

  • Are you funding the RIGHT PROJECTS?
  • Is your staff working on the RIGHT TASKS?
  • Are you getting the MAXIMUM VALUE out of the investments you have made?

Today’s Landscape

Large projects take time and money, and sometimes, they do not deliver what was expected. So do you know what is in your garden? What will you Harvest?

Today’s landscape is characterized by:

  • Fast pace of change
  • Limited resources
  • Limited time available
  • High expectations from clients
  • Very little space for errors

Let’s again compare your project portfolio to a garden and you to the gardener…

There is the VISION

How do you get a garden that produces what it should be producing?

  • First, start with a VISION about what kind of garden you want and what kind of results you expect… e.g., how many tomato plants! (priorities)
  • You select the seeds accordingly (the projects)
  • You select the plants for the resources available carefully (project selection criteria) since your garden has a limited space (budget) and limited access to the sun (resources)
  • Even when you have selected and planted the best seeds, it is not going to be enough to get the garden you hoped for: you will need to take care of it and monitor the results on a regular basis and take action as required (executive involvement and steering committees)
  • You may also need to remove weeds or plants that are not required anymore in this garden (decision to stop or change some projects)
  • Then you can harvest!

Project Success and Failure

In the early project management days, “successful” project management meant that the job got done, period. Time and cost didn’t really matter and were not considered constraints. Then when time-to-market pressures and competition increased, it was not only getting the job done, but getting it done within the agreed-to amount of time and cost.

Today, there is even more pressure on managers and executives. Large projects cost millions and take many years to deliver. A successful project must not only be delivered on time and on budget, it must be relevant for client needs and market. Large projects must also be a good investment!
The IT market has a tendency to change quickly, and executives need to be aware of the changes that may impact the “net value” of project or results. We can no longer manage a project portfolio without looking at what is happening outside the projects and company.

How to be a successful gardener?

Start with the VISION

  • Define your objectives and criteria: your vision, principles, organizational priorities, and vision of market evolution (see local fruit market)
  • Develop project filtering and ranking criteria. Ensure that projects selected address the real business needs and priorities by providing appropriate criteria
  • Prepare requirements and ask for proposals

Select the right seeds

  • Get Project proposal: Ask project managers to prepare a simple business case in order to present their projects
  • Evaluate the financials (ROI) and ask for an independent opinion
  • Even if project decisions can be very rational, remember that intuition also plays an important role

Plant the seeds in the proper soil

Provide the resources required for project success
Be aware of any competition for the same resources (other plants)

Monitor your garden and take action as required

Put in place the proper project portfolio governance (provide processes and tools), then monitor…

Avoid the “unhealthy” portfolio (or garden) by being agile…

An unhealthy portfolio has projects that will not deliver what is expected, how it is expected and is not aligned with the organization’s strategic direction or market needs.

Of course this could happen to any project portfolio since from the start:
Decisions on new projects are based on uncertain, evolving, conflicting or incomplete information
It is often required to decide without having first built contingency or completed risks analysis. (We don’t know the seeds and the resources required for a new plant)
So, like the gardener, we will need to monitor and to be more agile in our decision-making (e.g., If it rains too much, maybe we will change our strategy!)

In Summary

The gardener = the manager or the executive committee

  • Has a vision of the garden
  • Select the seeds
  • Monitor the garden and take action as required


Garden = Project portfolio

  • Varieties of plants (projects)
  • That take space, water (resources)
  • Some yielding more fruit than others (ROI)

Remember that agility is the key to a healthy and effective garden.

How do you really know you have been successful?

It is when you get what you were expecting to get from your garden… The Fruit of your work!

How to build an e-mail marketing list

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One of the most effective ways that you can market products and websites online is through e-mail marketing. Unfortunately to get started with this marketing strategy you need to first develop a targeted e-mail marketing list that you can use to reach potential customers and leads they can take your business to the next level. For you consider creating e-mail marketing materials or sending out emails to your clients it's usually a good idea to start developing a way to build your e-mail marketing list and continue expanding that list to reach a wider audience. Here are some ideas to help you build an email marketing list with great leads.

1. Create user accounts: when you require users to sign up with a user account before they can purchase products on your website or access certain areas of your website you can collect a lot of information including e-mails which can be used to develop targeted e-mail content.

2. Include forums on your website: forums are a great way that your customers can provide feedback about your products and website. With a sign-up form for your forum it's easy to build an e-mail marketing list especially as your forum becomes more active.

3. Discounts in newsletters: by offering up regular promotions for signing up for a newsletter you can get people to opt in to e-mail marketing lists because it will benefit them and help them save money. Offering a 5 to 10% discount on some of your products could allow you to see a big jump in sales from email marketing promotions.

4. Contests: offering up contests or free items from your website is another great way that you can generate a massive e-mail list very quickly. Many people search around online to find the best contests and promotions even something like offering up a T-shirt for your website can encourage people to sign up for your e-mail marketing list. These are just a few of the simplest tactics that you can use for generating leads for your e-mail marketing.

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Faith, Flow, Fun and Funds or the 4F approach applied to work

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Who does not want to combine performance and job satisfaction?

The concept of happiness at work is widely discussed in contemporary literature. If you type “happiness+work” on Google, you will find more than 16million results including
books, conferences, blogs, articles, images, videos, index of happiness at work, etc.
We would certainly not get an array of results this vast 30 years ago, even if we could have had access to Google! Indeed, the concept of “happiness at work” is quite recent, attached to a context of abundance, personal fulfillment and co
nclusive findings in business psychology.

Through research, our knowledge in Industrial Psychology (now called Business Psychology) found that job performance and happiness / satisfaction at work were related. From my background in marketing and as a career counselor, I created an approach that facilitates the understanding of the concepts read, heard and shared on job satisfaction: the 4F approach. Can you identify your level of satisfaction on each of these F? Do you have the Faith? Faith is a concept with spiritual connotation; the French dictionary Larousse defines it as "full commitment of a man to an ideal that transcends him." In business language, it is about engagement and mobilization. Specifically, to have a "professional" faith, believing and commitment will be manifested in many ways. Here are some examples:

  • you share your organization’s values ;
  • you feel connected to the mission and vision of this organization
  • messages from directors are engaging and you find a link between messages and actions required;
  • you are proud to be part of this organization and you are referring candidates ;
  • you have a boss that believes in you and that supports you in your personal development;

Do you live the Flow ?

As described in one of my previous articles on this website about Flow concept (link), you need to ask yourself if you are living in a Flow state at work. A Flow consists of a maximum state of concentration, producing a sense of total commitment and success. To determine if you are experiencing a state of Flow at work, here are some ideas for personal observation:

  • you are motivated by the professional activity itself, it « absorbs » you positively.
  • you are creative and efficient ;
  • you are interested in self development ;
  • you have self confidence ;
  • you are persistent and resistant to stress ;

You should also know that there is a test called Interqua lia, that allows measuring concretely the activities (over a total of 18) that will put you in a Flow state.

Do you have the Fun?

Fun and Flow are to be distinguished. Basically, the Flow is attached to a dimension of creativity and "content" while the Fun is more related to the environment, to the "container" of your work. You have fun at work when you experience the following:

  • you enjoy the people you work with, both for their expertise (know-how) and for their personality (life skills);
  • you talk about your team with pride to the people around you and tell their playful and humorous anecdotes about your life at work;
  • you easily join to any extra-curricular activities that are organized;
  • you give importance to the physical aspect of your desktop to make it welcoming;
  • generally, you start and end your day with a smile!

Do you have the Funds?

As you would have understood, funds are the notion of salary. On the subject of money, everyone put its own definition. What is having funds for you? Let's just say it is imperative to have a sense of fairness and justice in the salary that we receive. The following should be considered:

  • your responsibilities and job performance are clear and defined;
  • your added value, which is perceived by your cusotmers and/or your organization is clarified and shared. The concept of perception is very important;
  • you have a good idea of your market value by seeking information from studies markup or other credible sources;
  • your lifestyle and your income are well adjusted, you have the knowledge or have the resource to assist you in your personal finances;
  • you stand away from the syndrome of "inflatable neighbor" staying on course on all 4 F!

This grouping synthesis of 4 F wants to be a tool that will help you identify what are the liveliest "F" in your professional life and those that require more attention from you. Because being happy professionally is not confined to the presence of a single F, as you would understand.

Go ahead… maximize your 4 F as they contribute to your performance and job satisfaction!

Manon St-Arnaud, M.Sc., c.o